What product categories do aggregators prefer?

When it comes to finding a buyer for your business:

The trick is to match the brand (and its financials) to companies that are actively looking for what you have to offer, at that exact time.

It sounds simple. And it is.

In fact, despite any reservations you have about the desirability of your niche, you will be amazed by just how many buyers come to the table.

So perhaps a better question is:

What product categories do Amazon aggregators not prefer?

Allow me to explain.

Fads (e.g. fidget spinners etc) are an immediate red flag.

Cheap, generic electronics are also a no go. Think of anything that can easily be copied by a lower-priced Chinese competitor.

If you’re selling either of these, it’s time to stop now and build a proper brand.

Next up:


Particularly if you have hundreds of SKUs with size and colour variations.

Nobody wants to inherit the cost of obsolete ‘out of fashion’ inventory, let alone the headaches of ordering it in the first place.


It depends on the aggregator.

Some have built their entire business around the supplement category and are more than happy with the risk (and undoubted rewards) within that niche.

For others, whilst they may consider mainstream vitamins and minerals, they draw the line with, say, fat burners and testosterone boosters.

In short:

Amazon aggregators are not silly.

They like strong established brands, with products that resonate with a loyal customer base, and a solid set of financials.

In our experience, a small number of SKUs is preferable, with a heavy concentration of sales via Amazon FBA.

As for product category?

Apart from the odd exceptions (see above), anything goes.

Interested in finding out more?

Click here to compare over 150 aggregators in 3 simple steps. We will then reveal the select few companies that are most likely to offer you the highest valuation.


Step 1

Select your revenue and number of SKUs

Product Category

Step 2

Tell us your product category and profits

Amazon Aggregators

Step 3

Reveal your unique list of potential buyers