Short answer:

It depends.

In our experience, Amazon aggregators look for several different things in a small business.

These include, but are not limited to:

Annual revenue
Profit margin
Product category
Number of SKUs
Countries of sale
% of Amazon sales
% of Shopify sales

Aggregators have certain cut off points for revenue, profit margins, number of SKUs, product category etc, but no two aggregators are the same.

For instance:

An Amazon aggregator may have purchased several brands in, say, the Household niche.

In this scenario, they are prepared to pay more for similar companies to complement their existing brands, and to scale with their already streamlined operations in the Household category.

Other aggregators may have already exhausted their quota of brands in one particular niche and are uninterested in further acquisitions.

Bottom line:

What might be considered favourable to one aggregator, may be a complete turnoff to another.

This can make the process of finding your perfect buyer (and achieving the highest valuation) extremely time-consuming.

Unless – ahem – you have access to a database to narrow down and match aggregators to your exact business profile and financials 🙂

But seriously:

There are aggregators out there that will give you, on paper, a knockout valuation.

Sadly, these are often too good to be true.

Both Richard and I (Martin) were offered incredible deals only to discover that the aggregator did not have the funds in place or, worst still were made by companies set up by Amazon sellers as a way of stealing information from their competitors.

So what does all this mean for you?

In short, there is no generic answer as to which aggregator gives the best valuation.

We can, however, help you to narrow your list of buyers and save you a ton of time and hassle in the process.

Interested in finding out more?

Click here to compare over 150 aggregators in 3 simple steps. We will then reveal the select few companies that are most likely to offer you the highest valuation.