I always enjoy checking in on my Google news alerts.
For more than 15 years, these golden nuggets have provided me with the latest industry insights into everything from meditation and gut health to index trackers and crypto.
It’s fascinating to observe how online news proliferates within certain niches.
If one authority website posts up a juicy editorial, it’s often rehashed multiple times within the space of a few weeks.
“Breaking news”, they all claim.
Amazon aggregators in the news
This exact phenomenon appears to be occurring in the Amazon aggregators space right now.
You may have even noticed.
In fact, I’ve lost count of the number of articles that I’ve read recently that state, categorically, that the FBA aggregator ‘bubble‘ has burst.
Well, for starters, it’s been reported that 95% of Amazon aggregators are struggling to ‘on-board’ the FBA businesses they have purchased.
Most are haemorrhaging money on staff, logistics, and advertising without any hope of turning a profit, apparently.
There is not one single Amazon aggregator actively buying private-label brands at the current time.
So don’t even bother wasting your time trying to sell, right?
A slightly different perspective
As I’ve stated before:
I’d like to think that Richard and I can offer a more informed viewpoint on the subject of Amazon aggregators.
Of course, we know what it’s like to sell our business to an aggregator.
As part of our service here, we sit at the intersection between Amazon sellers and Amazon aggregators.
To put that another way.
We have an insider’s perspective on the state of the market, and why the latest reports should be taken with a very large grain of salt.
If the business fits, you’re in demand
Here’s the deal:
Yes, Thrasio – the original gangster – has reportedly begun laying off staff.
No surprise there, really.
They have acquired over 200 brands over the past couple of years so a streamlining of operations had to happen sooner or later.
But this whole “the sky is falling in” narrative is more than a tad dramatic.
Still not convinced?
Let me dazzle you with some facts, direct from ecommerce aggregators HQ.
Since the beginning of April 2022, and in addition to our existing database of Amazon aggregators, Richard and I have been contacted by a further 12 companies.
All are well-funded and actively pursuing FBA businesses to acquire.
Between them, they are investing thousands in marketing, trade shows, workshops, mailshots, outreach, podcasts, and everything else you can think of.
Because, having recently secured finance, they have an obligation to spend that money.
And spend that money they most definitely are doing, like many other Amazon aggregators, right now.
Of course, your Amazon business needs to fit the profile in terms of product category, growth, and – above all – profitability.
But that has always been the case.
If the numbers stack up, your brand will probably be more in demand now than ever before.
From where we’re standing, nothing has changed from an Amazon seller’s perspective.
So if you fancy taking the next step, you know where we are.
This website was created by ex-Amazon sellers, Martin Smith and Richard Turnbull.
To learn about our story, our private label FBA brands, and our first-hand experience selling to Amazon aggregators, click here.
You may also wish to check out our 2022 Definitive Guide to Amazon Aggregators.
Written for FBA sellers, this simple, easy to follow document takes less than 5 minutes to read and represents the culmination of over 100 hours of research into the Amazon aggregator space. To access the guide today, click this link.