Amazon Aggregators ARE Still Buying (Breaking News)

I always enjoy checking in on my Google news alerts.

For more than 15 years, these golden nuggets have provided me with the latest industry insights into everything from meditation and gut health to index trackers and crypto.

It’s fascinating to observe how online news proliferates within certain niches.

If one authority website posts up a juicy editorial, it’s often rehashed multiple times within the space of a few weeks.

“Breaking news”, they all claim.

Hardly.

Amazon aggregators in the news

This exact phenomenon appears to be occurring in the Amazon aggregators space right now.

You may have even noticed.

In fact, I’ve lost count of the number of articles that I’ve read recently that state, categorically, that the FBA aggregator ‘bubble‘ has burst.

How so?

Well, for starters, it’s been reported that 95% of Amazon aggregators are struggling to ‘on-board’ the FBA businesses they have purchased.

Most are haemorrhaging money on staff, logistics, and advertising without any hope of turning a profit, apparently.

Worst still:

There is not one single Amazon aggregator actively buying private-label brands at the current time.

So don’t even bother wasting your time trying to sell, right?

Wrong.

A slightly different perspective

As I’ve stated before:

I’d like to think that Richard and I can offer a more informed viewpoint on the subject of Amazon aggregators.

Of course, we know what it’s like to sell our business to an aggregator.

But crucially:

As part of our service here, we sit at the intersection between Amazon sellers and Amazon aggregators.

To put that another way.

We have an insider’s perspective on the state of the market, and why the latest reports should be taken with a very large grain of salt.

If the business fits, you’re in demand

Here’s the deal:

Yes, Thrasio – the original gangster – has reportedly begun laying off staff.

No surprise there, really.

They have acquired over 200 brands over the past couple of years so a streamlining of operations had to happen sooner or later.

But this whole “the sky is falling in” narrative is more than a tad dramatic.

Still not convinced?

Let me dazzle you with some facts, direct from ecommerce aggregators HQ.

Since the beginning of April 2022, and in addition to our existing database of Amazon aggregators, Richard and I have been contacted by a further 12 companies.

All are well-funded and actively pursuing FBA businesses to acquire.

Between them, they are investing thousands in marketing, trade shows, workshops, mailshots, outreach, podcasts, and everything else you can think of.

Why?

Because, having recently secured finance, they have an obligation to spend that money.

And spend that money they most definitely are doing, like many other Amazon aggregators, right now.

Of course, your Amazon business needs to fit the profile in terms of product category, growth, and – above all – profitability.

But that has always been the case.

In fact:

If the numbers stack up, your brand will probably be more in demand now than ever before.

Bottom line?

From where we’re standing, nothing has changed from an Amazon seller’s perspective.

So if you fancy taking the next step, you know where we are.